Hints for for readers (advice from Penny Sansevieri, CEO and founder of Author Marketing Experts, Inc.)
Review the book: Readers are some
of the best resources for reviews. Like a book? Please review it. Even if you
don’t like it review it, too. Most authors welcome feedback if it’s constructive.
Always be positive.
Video reviews: If you’re ready to
take this a step further, why not offer a video review? Amazon lets you do this
and I know, as an author, I would be thrilled if someone reviewed my book on
video! If you do this, send the video clip via Dropbox or YouSendit and keep
the clip to under a minute. Hold up the book and smile!
Photo sharing: This is a fun,
visual way to share your love for a book. Even better, snap a picture where
you’re reading it. Authors love this so much!
Local bookstores: Though it may seem
like every author who is published gets a shot at bookstore shelf space, the
truth is that most don’t. If you’ve found a book you love and had to buy it on
Amazon because your local store didn’t carry it, tell them. Bookstore managers
have told me if they get multiple requests for a book they will consider stocking
it.
Buy the book for a friend: This is
pretty basic. If you love the book you just read, buy a copy for a friend. When
you gift it, remind the person to review it.
Social Media: Sharing has become
part of our lives. We share good and bad news but when was the last time
you shared what you are reading? Here’s where that great picture you just took
of you reading a book can come in handy.
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